Admail Blog

Sun, Aug 30, 2015 | Author: Robert Hicks | Categories: Best Practices, Email Marketing, Sending Email, Tips

With the current social media driven culture, consumers have more choices than ever. Utilizing social media and email marketing to leverage a brand is essential in today’s market. Connecting with people through media outlets provides businesses the opportunity to syndicate content around the clock.

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Thu, Jul 16, 2015 | Author: Robert Hicks | Categories: Admail Services, Email Marketing

Email marketing can be a powerful way for a business to promote itself and boost sales, the Direct Marketing Association estimates that email marketing results in roughly $40 of sales for every $1 spent.

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Tue, Jun 30, 2015 | Author: Robert Hicks | Categories: Admail Services, Best Practices, Email Marketing, Tips

Since their inception, the Internet and email have revolutionized how consumers and businesses interact. With social media continuing to gain popularity with consumers of all ages, most email service providers social interactions such as likes, comments, shares and retweets.

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Wed, Jun 17, 2015 | Author: Robert Hicks | Categories: Best Practices, Email Marketing, Sending Email, Tips

First impressions make a huge impact in life, just like in email marketing. Here are some of the best words that will make your subject lines attractive for your subscribers!

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Mon, May 25, 2015 | Author: Robert Hicks | Categories: Email Marketing, Sending Email, Tips

Analytics software, such as Google Analytics, has provided a lot of advantages to countless different companies seeking to get more out of their websites, emails and other online content. That being said, there are some downsides, and reading too much into this sort of analysis can be dangerous. The results are often misleading and fail to represent the totality of the situation. Unfortunately, far too many businesses fail to take this into consideration, and the result are unwise, costly decisions based solely on this flawed information. This is not to say that Google Analytics is not a useful tool, but it is necessary to be aware of its drawbacks.

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Thu, May 21, 2015 | Author: Robert Hicks | Categories: Best Practices, Email Marketing, Sending Email, Tips

From Facebook to Google to Youtube, the internet and social media has changed the way consumers make purchasing decisions. Gone are the days where consumers made a choice to purchase a product or service based on a newspaper or television ad. Nowadays consumers are using social media and search engines to find the products and services they need. Which is why it is vital for marketers to take advantage of these new mediums to create campaigns that work by creating cross-platform promotions that include email, content and social media. Below we will identify some tips you can implement to optimize this cross-platform strategy.

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Mon, Apr 20, 2015 | Author: Robert Hicks | Categories: Best Practices, Email Marketing, Sending Email, Tips

Marketers who wish to connect and communicate to millennials should look at moving some of their marketing budget into mobile advertising and email marketing. A study conducted in 2010 indicated that millennials outpace older generations in mobile use.

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Mon, Mar 23, 2015 | Author: Robert Hicks | Categories: Email Marketing, News, Sending Email

Recently marketing experts have cited significant changes in the email marketing sector. From its role as a unique and specialized medium for marketing communications, emails have evolved to become an integral part of marketing campaigns across industries in about a decade and a half. Some of the factors that are contributing to the evolution of both email marketing and those that provide email marketing services are as follows:

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Tue, Mar 17, 2015 | Author: Robert Hicks | Categories: Best Practices, Email Marketing, Sending Email, Tips

If you’re like the millions of people who are inundated with personal and professional emails flooding your inbox on a daily basis, you understand how prolific email marketing has become. For those who work in the world of email marketing, the industry continues to evolve as new challenges continue to rise. What makes an email marketing campaign successful? A successful email marketing campaign resonates with the interest and needs of its target audience encouraging them to take decisive action. For many who are just starting out on the email marketing venture, it is easy to make the mistake of creating a campaign without really knowing how to make sure it improves click-through and conversion rates. As professional email marketers, the experts at Admail know how to carefully craft the perfect campaign to capture the readers attention and encourage them to take decisive action. Below we will identify some of the most common factors professional email marketers use to create a successful campaign.

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Tue, Mar 10, 2015 | Author: Jim Davidson | Categories: Best Practices, Email Marketing, Sending Email, Tips

Your email marketing program may work for most of your subscribers, but may still be annoying a few of them. Here are some tips for keeping everyone happy.

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